Execution. It’s an essential component of any successful content marketing approach—and the focus of this series of blogs. I spent the last eighteen months leading a dedicated media team through an incredible experience. We’ve built a rich, dynamic website that serves a significant need for a passionate and underserved community, autistic students transitioning from HS to college, particularly in STEM fields. We call this a content system. My hope is that by sharing this journey, I can help you develop insight and inspiration for your own projects. And, your comments and feedback will help me refine the approach that we’ve taken to build this platform and engage our audience.